How to Build an Electronic Press Kit (EPK) as a Songwriter
When a booker, journalist or publisher asks "do you have an EPK?", you want to send one link and be done. An electronic press kit is that link: a compact, professional summary of who you are, what you sound like and how to reach you. Here's what to put in it, which format to choose, and how to tailor it for different readers.
1. What an EPK Is For
An electronic press kit is one link that tells a busy stranger who you are and why they should care.
The people reading it (venue bookers, journalists, bloggers, curators, publishers and music supervisors) get far more requests than they can handle. They'll skim your kit, not study it. Your job is to make the most important information impossible to miss and everything else easy to find.
Think of it as your songwriting portfolio's public-facing cousin. A songwriting portfolio shows depth to people already interested. An EPK earns that interest in the first place.
2. Write a Short Bio That Sounds Like You
Your bio should fit in a few short paragraphs and lead with the most interesting true thing about you.
Write three versions so you can grab whichever fits:
- One line for social profiles and quick emails
- Short (one paragraph) for most EPK uses
- Long (three or four paragraphs) for press who want more
Avoid phrases every artist uses, like "a unique sound that defies genre." Be concrete instead. Compare "a singer-songwriter with a passion for music" with "a Tulsa songwriter who writes country-soul songs about night-shift workers, recorded in a converted laundromat." The second one gives a writer something to work with. Most EPK bios are written in the third person so press can quote them directly.
3. Choose Your Photos, Tracks and Videos
Pick two or three of your strongest songs for your EPK and put the best one first.
Link to streaming versions, and offer private download links for anyone who needs files. For publishers and supervisors, include lyrics and full songwriter credits. Lyric images you share from Fast Rhymes can double as a clean, readable lyric sheet.
For photos, include a few high-resolution options in both horizontal and vertical crops, and credit the photographer. For video, a live performance clip is often the most useful thing in the whole kit, especially for venues. It shows what you're actually like on stage, which no bio can.
4. Add Press and Numbers Only if Real
Press quotes and stats help only when they're real, recent and easy to verify.
Use short quotes with the name of the outlet or person. List notable shows, placements, awards or co-writes. If you include numbers like monthly listeners or followers, use the real figures and update them. Never round up, and never include anything that came from bought followers or streams.
If you don't have press yet, leave the section out. A tight kit with a great live video beats one padded with quotes from your cousin's blog.
5. Pick a One-Page Site or a PDF
A one-page website is easier to update and share, while a PDF works when someone asks for an attachment.
A web page can hold embedded players and videos, and the link never goes stale because you update it in place. A PDF travels well and looks the same everywhere, but it gets outdated the moment you send it.
Many artists keep both. If you do, keep them consistent, make every link in the PDF clickable and keep the file size small enough to email. Wherever it lives, put your contact details at the top and the bottom: a professional email address, booking or management contact, your city and your main social links.
6. Tailor It for Each Audience
The same EPK can lead with different things depending on who will read it.
- Venues: live video first, then past shows, local draw and any tech needs
- Press: the story, current release news and download-ready photos
- Publishers: your best songs, lyrics, co-writes, cuts and your PRO details
You don't need three separate kits. Reorder sections, swap the featured song, or write a two-line intro at the top of the email that points to what that reader cares about. Building those relationships over time is covered in our guide to networking for songwriters.
7. Keep It Updated
An outdated EPK can cost you a booking, so review it whenever something changes.
A quick checklist after each release or milestone:
- Swap in the new song or video
- Add any new press, shows or placements
- Refresh numbers and photos
- Click every link to make sure it still works
Set a reminder to check it at least every few months, even when nothing big has happened.
Conclusion
A strong electronic press kit is short, honest and easy to act on. Lead with your best song and your best live clip, keep your bio specific, include only real press and stats, and make your contact details impossible to miss. Then keep it fresh as your career moves.
The kit gets you noticed, but the songs get you booked. Fast Rhymes helps you write the lyrics that make your EPK worth opening.
